Missed Call Text Back
When you miss a call, the caller gets a text from your business number straight away, so they can reply instead of calling the next business on the list. Built and tested in your GoHighLevel account.
A call with Ritch. Tell him which number your customers call and who should get the replies.
What is missed call text back?
Missed call text back is an automation that texts a caller back as soon as a call to your business goes unanswered. The text comes from your business number and opens a conversation in your inbox, so the caller can say what they need by text instead of trying the next business on the list. Softlink IQ sets it up in GoHighLevel for US businesses.
Many callers would rather text anyway. In a 2026 SimpleTexting survey of 1,000 US consumers, 33% preferred to text a business with a question, and 18% to call. And 64% said they want to be able to text a business back.
The text only helps if it arrives, so we check your number's A2P registration before the workflow goes live, and run it with a real test call before we call it done.
A text right after the missed call
A missed call sends the caller a text from your business number, day or night.
Replies in one inbox
The caller's reply opens a conversation in GoHighLevel, next to their calls, texts and emails.
A named person is alerted
A named person on your team is told when a missed caller replies, so someone answers.
Registered so texts arrive
A2P 10DLC registration for your business number, so the text reaches US callers.
How does missed call text back work in GoHighLevel?
Here is the flow we build, in your own GoHighLevel account and in your words.
The call goes unanswered
Your business number rings as usual. When nobody picks up, the missed call starts the workflow.
The caller gets a text
A short text from your business number says you missed the call and asks how you can help. We write it with you, in your business's voice.
The reply reaches a person
The caller's reply lands in your GoHighLevel inbox and a named person on your team is alerted by text or email.
Optional extras
A booking link in the text, and a follow-up for callers who do not reply.
Why does a missed call text back stop sending?
A missed call workflow can look fine and still send nothing. These are the faults we check first.
The number is not registered for A2P
US carriers block business texts from 10DLC numbers that are not registered for A2P. The workflow runs and the caller never gets the text.
The alert goes to nobody
An alert sent to the contact's assigned owner sends nothing when a new caller has no owner yet. We send it to a named person.
It was never tested
A workflow can show Published and still never run. We call the number, let it ring out and check the text arrives before we call it done.
What do we need to set it up?
A call with Ritch covers it.
Your business number
The number customers call, and where it lives today.
What the text should say
Your business name, your hours and the next step you want callers to take, such as replying or booking.
Who gets the replies
The person or team who should answer, and how they want to be told: text, email or both.
Missed call text back questions
Still not sure?Ask Ritch directly on a call.
Do I need A2P registration for missed call text back?
Yes, if the text goes to US callers from a local 10DLC number. Carriers filter business texts from unregistered numbers. We prepare the registration with you.
Does it work after hours?
Yes. The workflow runs whenever a call is missed, day or night. The text can mention your hours so callers know when to expect a person.
Can the text include a booking link?
Yes. The text can link to your GoHighLevel calendar, so a caller can book without waiting for a call back.
What should the text say?
Keep it short and in your voice: your business name, that you missed the call, and the next step, such as replying or booking. We write it with you.
What if my missed call text back stopped working?
We check the A2P registration, the trigger, who the alerts go to and the number the calls come in on, then fix it where it lives instead of adding another workflow.
How much does missed call text back cost?
It depends on your numbers and what else you want connected. You get a quote before any work starts. GoHighLevel and messaging fees are separate.
Text back the calls you miss
Tell Ritch which number your customers call. He will show you the flow for your business, and you get a quote before anything is built.