How AI Is Transforming Digital Presence Optimization

Working with AI

B2B service providers have increasingly adopted AI assistance with their operations. It’s easy to see why: with the increasing sophistication of AI models, they’ve made plenty of workflows across the board a lot easier to manage.

Even industries like real estate or utilities services like HVAC businesses have seen an increase in AI usage, with one area being particularly apparent—digital presence optimization. With AI, improving your digital marketing presence translates to your business being able to reach more audiences with less effort.

Here are four benefits of using AI that can drastically improve your digital presence.

Automation of Tasks

One of the first things that any business owner should ask when looking at AI tools is “how can it automate my business?”

AI (by design) is meant to work intelligently. In the context of automation, this means using AI tools to manage processes that you would normally have to do manually when optimizing your digital presence. Think about how many times you’ve had to manually schedule social media posts or emails. AI tools can take over these processes, letting you concentrate more on the work that matters.

The point of using automation is that it helps you to focus on delivering the actual content to your audience, rather than the method or the schedule for the delivery. AI can help you figure out the best time (or the best people) to pitch your services to, which helps you focus on how your actual pitch will sound like.

Improved Data Analysis

Data forms the core of any digital presence optimization, but the problem most businesses run into is that there’s just too much of it. The more data you have, the more valuable the insights can be—but doing it manually can be a drastic investment of time and money.

That’s where AI comes in. With it, you can gain better insights into the data that you gather, especially with:

• Automating the collection of gathered data into a comprehensive, easy-to-read report

• Processing more data in faster time compared to doing it manually

• Labeling, categorizing, and processing gathered data in real-time

• Using methods like predictive analysis to inform you about upcoming trends

• Providing better ways to interpret the data you’ve gathered through visualizations
  

This is especially useful if you gather a lot of data from your business operations like real estate. AI can make data associations between the data of the people who sign up on your website for inquiries, where they’re located, and what properties they’re inquiring about. Most importantly, this process is fast and automated — so instead of sifting through inquiries and data forms by yourself, you can have a comprehensive overview of what areas of your city are surging in property inquiries the moment a customer interacts with your website.

Enhanced Decision-Making

With automation and better data analysis, you’ll be able to make better business decisions, which will ultimately lead to more growth. Not only will you have more time to focus on growing your business, but you’ll be able to do it with better data.

By routinely integrating AI tools into key areas of your business operations, you’ll find that you have more agency and freedom to make important business decisions intelligently. The combination of actionable data with more resources (like time) means you can focus on the high-level process of growing your business.

This benefit doesn’t solely apply to your business’ overall strategic decisions either: you can use the insights from AI to make small-scale improvements to everyday operations of your business, like automating inquiries about your services through chatbots. 

Create Personalized Experiences

Personalization is one of the most effective ways to create compelling content that engages your audience. Customers are bombarded with ads almost every day, which makes them more likely to ignore content that isn’t personalized to their liking.

But with AI, you’ll be able to create content and market your business in such a way that your audience can immediately connect what you can offer to why they need it. In short, AI can help your customers close the gap between “what I need” and “why I should get what I need from you”.

That process goes somewhat like this:

1. AI analyzes the data it has about your customers, which may include data your business has personally gathered or trends it analyzes online.

2. AI then creates recommendations based on this analysis, like the best areas to market to real estate buyers or industries that are more interested in HVAC services.

3. AI will then make further recommendations on how to best reach these audiences, either through marketing channels or customer targeting

4. AI will further make changes to its recommendations based on additional data it gathers, often with real-time analysis

5. AI takes over certain parts of the posting process, like automating posting schedules and posting content across platforms.
   

Overall, AI’s role in personalizing your digital presence makes your brand more engaging, since it gives your brand a concrete reason to be present in your customers’ lives. With the previous benefits discussed, AI is an effective tool in boosting your business marketing, and why your customers should care about what you have to offer.

Should AI Handle All Your Digital Presence Optimization?

Given all these benefits, how much of your digital presence optimization should AI handle?

While the actual process will differ depending on what your business needs, the important thing is to ensure that your work is AI-assisted, not AI–controlled. AI tools have rapidly developed in the past few years, but they are not free from errors, and neither can they fully replace human input.

After all, your customers will expect to contact you, not a robot. You can use AI to work on the parts that can be automated, but the most important decisions should still be made by actual people. AI tools are just that: tools, and not a substitute for your entire digital presence strategy.

If you’re looking for a better way to reach your customers, try out Softlink IQ today. We can help you optimize your digital presence online and give your business the visibility it needs